Business Opportunity Leads - Using Google Page Rank to Elevate Your SEO!
By Jim Eberle
Using SEO (Search engine optimization) to garnish high quality business opportunity leads like I am? One of the equations in getting your site to the top of the search engine ranking positions involves achieving high Page Rank.
What most people do “not” understand is that Page Rank is just what it implies…you are getting a “page” on your web site ranked. If you have multiple keywords using various different pages of your web site, you need to look at how you can get those pages ranked as well, not just your front page. Here is something you need to look at.
First of all, a quick run down of what Page Rank is. It is exclusive to Google and is compiled by a fairly large number of algorithms. It is a numeric value given to a “page” on any given web site which determines the importance (in Google’s eye) of that particular page. Most people will tell you that Page Rank is determined exclusively by the quality and quality of links pointing to your site (back links). That is not entirely true. There are a many number of algorithms that are looked at.
It is not necessary to know “how” it works but Google loves links pointing to your site as they look like votes of confidence from other web sites. The higher the Page Rank is from the site pointing to yours makes the “quality” of that back link more valuable.
Here is where many people get into trouble. They are using multiple pages within their web site for their SEO. They are more than likely going for other related keywords and keyword phrases. You might be doing this to pursue long tailed keyword phrases. Long tails are extended keyword phrases which are easier to obtain because of less competition. Anyway…
While the front page of a web site is getting high Page Rank, the other pages usually suffer.
What can you do to get your other pages ranked as well?
As stated, Page Rank is calculated by the quantity and quality of the links pointing to it. I did not get into specifics on the “how” part. A portion of creating the value for this is determined by using the existing Page Rank of any given site and narrowing it down through division of the total amount of links on that given page.
If this does not make sense, just look at it like this. Here is the simple way to get around this.
You should already be linking your main page to your sub pages. Remove all unnecessary links on each page. By decreasing the number of links, you will raise Page Rank throughout your other pages. Remember that Google looks at the total amount of links on each page of your site. They then divide that value from existing Page Rank.
By decreasing the total amount of links on your site, the higher your Page Rank will be. Unnecessary links are links to other peoples web sites that “you” are linking to. They are actually getting a portion of your Page Rank when you do this.
To see your Page Rank, download Google’s toolbar and install it. It will show you a number from one to ten of where your site is ranked. Page Rank is constantly changing and while the Google toolbar is not completely accurate, it does give you a sense of where you are at. It is possible however to remove unnecessary links and watch your web site rise up in the SERPs (search engine ranking pages). It is a good practice to stay on top of your linking periodically anyway. If one of those web sites you are linking to “goes away”, you will have a dead link. Google does not like that and this will hurt your Page Rank.
There is no better way to drive the highest of quality of business opportunity leads to your web site than SEO. These are people who are searching for what you have to offer!
Jim Eberle is currently working with a diverse team of like minded individuals in a co-op type atmosphere to build our business opportunity. This growing team currently consists of people from Ireland, Australia, England, Canada, and the United States. This team of network marketers are combining our efforts to obtain high positions in search engines like Google for higher level type keyword phrases.
Where as many people usually fail when trying to build a home based business to supplement their incomes, we work together to ensure everyone has success. Anyone who becomes affiliated with us becomes successful as that is how “we” as a group become successful!
The goal here of course is for many people doing a little instead of several people doing alot to ensure that success. All traffic and customers are derived from SEO. We do not call anyone unless they request it. We have a number of web sites but I can only submit two here. To learn more go to…
http://www.businessopportunitycoop.com/
http://www.homebasedbusinessteam.com/
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